In recent years, On Line Shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a debit or credit card.
On Line Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping.
An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping methods and techniques.
Online shopping Malls have widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing. For example, in the USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population and continues to grow still.
Learn more about On Line Shopping Web Sites and Web Site Reviews by visiting
http://www.tripperswebsitereview.com/
Jack
jack@tripperswebsitereview.com
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