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7 Ways to Improve The Stickiness Of Your Website

Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever.

Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an ongoing process that results in loyal customers who come back again and again, becoming more vested in your web site.

How can you make sure you’re engaging and keeping customers?
In order to create a loyal following, there are some basic principles you need to consider. From first impressions to life-long membership, put yourself in the shoes of your browsers and make their experience a valuable one.

1. Reduce Clutter. How many times have you visited a website only to be overwhelmed and confused? What is this site about you may have asked yourself. Or perhaps you found yourself asking, ‘Where is the information I’m looking for?’
   
   Don’t ask your browsers or potential customers to figure this out. Make your site clutter free and create a visual priority that emphasizes the information, resources, or actions your browsers want. By reducing obstacles you build trust among new web site visitors and allow for simple decision making – which benefits everyone.
   
2. Make Navigation Intuitive. There are many ways to navigate a web page but intuition rules the day. Don’t try to get fancy with your navigation or overuse java script. Basic navigation that follows current convention is the best way to lead individuals through your web site to the information they’re looking for.
   

1. Make The Initial Site Interaction Relevant. When a browser reaches your web site, you have less than seven seconds to get them engaged. Making your initial site interaction relevant to what individuals are looking for is essential for keeping them interacting long term.
   
   If you are promoting your web site with Google Adwords, or any pay per click advertising for that matter, be sure to create customer landing pages that are truly relevant to the individual who clicks-through your ad. Once you’ve established relevancy, you can move them deeper into your content, tools, and resources.
   
2. Ensure That Your Content Is Up-to-date. Web site content that isn’t up to date does not serve your audience and browsers are likely to move on. One way to ensure that information is timely is by providing a feed of relevant news or information. If including static text on your web pages, try not to include specific dates. However, if you must publish dates, be sure to update this information on a regular basis.
   
3. Start An Interaction With Your Users. Each time a browser views your web page, you have an opportunity to interact with them. Don’t let this opportunity pass you by. One great way to interact is to offer something of value at no cost. This can be a white paper, access to an exclusive list, or simply a 30 day free trial. Be sure to capture an individual’s valid email address and include them on your mailing list. An auto-responder is best if you wish to engage these individuals on an ongoing basis.
   
4. Provide Plenty Of Support. Don’t hesitate to offer support right from your home page. Prominently display your 800 number, support email address, and additional information for your prospects and customers such as mailing address. This information is viewed favorably by search engines and also creates a sense of legitimacy. Contact information builds trust among prospects and elicits interest in your company.
   
5. Make Sharing Easy. Once you’ve made your web site easy to use, don’t hesitate to offer browsers the ability to share your web site with others. This can be in the form of a simple widget that allows users to bookmark your page, subscribe to an Rss feed, or submit your content to popular news sites like Digg.com.
   
   Individuals are much more likely to visit a web site based on a friend’s recommendation versus some other type of marketing initiative. Leverage the power of viral marketing with easy sharing tools.

Your web site can be your greatest asset. Unfortunately, many marketers and website owners are so focused on increasing traffic that they lose site of the audience that’s already visiting their web pages but are simply not converting.
Don’t make the same mistake. Improve the quality of you site through relevant content that is up-to-date and easy to find. Once you’ve engaged users, encourage them to share. Doing so will make your site perform better, increase conversions, and deliver value for all involved.
Michael Fleischner is an Internet marketing expert and the President of MarketingScoop.com. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for further details and more marketing articles including tips on how to improve search engine rankings for your web site.


     

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Thinking About SEO For A New Website

Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.

To prepare your site for easy indexing, be sure to follow these basis guidelines:

1. Design your site in html or similar format that minimizes the use of java script and flash. The more complex you make your code, the more difficult it becomes for the search engine spiders to read your content and prescribe the appropriate Google PR to your web page.

2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won't drastically change the organic ranking of your site, they do create the display text users will see when your site appears in search results. If your meta tags are search engine optimized and compelling, you increase the changes of improving click-throughs.

3. Apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases. Try to use each tag at least once, but don't force the issues. You want your text to flow and appear normal.

In addition to ensuring that you've made your page easy to access and presented text that is optimized, you also want to consider other factors that can help long-term with your SEO efforts. So often, web designers get caught up with on page factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.

In particular, consider adding pages that you can add to over time that support link building and accessibility for search engine spiders. Be sure to include:

1. An html sitemap and an xml sitemap. Including a sitemap on you site makes it easy for search engines to access all of your website pages and index your site accordingly. Your sitemap should be in both html as well as xml. Although users would not access the xml sitemap, search engine spiders use this version to crawl websites. Additionally, key search engine submission resources like Google's Webmasters Tools require xml site map versions.

2. Include a partners page. Previously referred to as a links page, the partners page is essential for reciprocal linking. This strategy isn't as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be difficult to acquire. So begin your link exchange program with a partners page that allows you add or remove link quickly and easily.

3. Submission pages that encourage new content. One of the most powerful seo techniques is the addition of new content. Make it easy for your users to add or submit content to your website. When search engines see new content, they rejoice. Don't underestimate how important it is to make it simple for your browsers to add or submit content.

When focusing on search engine optimization, especially with a new website, follow the basic ideas outlined above. There are a number of other factors to consider as well. However, you should always start with a strong foundation - a site design that meets basic SEO standards but one that also supports your long range search engine optimization goals.

     

Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature, and all links completely intact.